Explore Kashmir

Company Profile

Who We are

Smiling Life is a Srinagar based local travel firm operating only for Kashmir, Jammu and Ladakh. We at Smiling Life believe in energy, passion and enthusiasm. The love for our motherland pushes our abilities beyond our capabilities. For us Kashmir tourism is a bridge that connects the people of the world with the land of Sufis and Saints. Founded in 2017 December by MBA marketing student then, Musharaf Ali whose patriotism commenced the young graduate to pursue a career in promoting Kashmir tourism in a new avatar. Helped by his trusted friend Mr. Syed Tawsiff and Mr. Owais, creative mind and a nature loving person. Smiling life developed into a unique travel port that delivers best of Kashmir.

Our Vision

It is our vision to build a travel agency that goes way beyond travel. At Smiling life, we not only showcase Kashmir to you, we present you the very soul of Kashmir, full of natural beauty, rich heritage and amazing people. We aim at offering a unparalleled experience to each one of our guests!


Our Mission

The natural beauty of Kashmir is second to none in this world. And it is our mission at Kashmir Port to showcase our exquisite motherland to the world. We aim at offering our tourists the warm hospitality that Kashmiri people are famous for and making their tour a memorable one.


Our Core Team

Our biggest strength is our efficient core team of the professionals. Any business is as good as it’s team is. Smiling life is no different. Our team is made up of passionate travel professionals who are innovative, enthusiastic and above-all have an undying love for our amazing homeland. 


Mr. Musharaf Ali (Managing Director) Youngest and energetic MD of the company. Well experienced from Hospitality and having 10 + years of experience in the travel industry.

Mr. Akram – (B2B/ B2C Sr. Sales Head) Masters in Tourism Administration. Having 5+ years of experience in the Jammu and Kashmir’s travel industry.

Ms. Shazia – (B2B/ B2C Operation Head) Bachelors in Tourism administration. Having 8+ years of experience in the different segments of travel industry.


Legal Information

Address: Upper, Near JK bank Atm, Sarbar Shah, Sathu, Srinagar, Jammu and Kashmir 190001. 

Website: www.smilinglife.in 

Email: smilinglifetours@gmail.com 

Business Registration Certificate No.: JAKA02388374794/GF/2017

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